How to Promote Your App With Xiaomi?
How to Promote Your App With Xiaomi?

How to Promote Your App With Xiaomi?

Xiaomi has become a popular brand by offering middle-range cell phones that are both reasonable and dependable. Their patrons don't need or even want any cutting-edge features.

They just want products which are dependable and will work when needed, and that is something which Xiaomi does perfectly. To give you an idea of exactly how large the brand is, here are some facts:

  • Xiaomi achieved a Guinness World Record in 2015 by selling over 2.11 million mobile phones in a single day at the Mi Fan festival, which was an improvement from the record set in 2014.
  • As of Q1 2022, the company has a 12 percent worldwide market share of smartphones.
  • Xiaomi is in a continuous fight for the top three spots in the European market with Apple and Samsung, and as of Q1 2022 it had a 19.7% share.
  • In the second quarter of 2021, Xiaomi was the number one selling brand in Indonesia. The IDC report says that Xiaomi has been India's top smartphone brand for a long time, and its reputation is still going strong.
  • The Chinese brand is one of the best OEMs to market your product in the Asia Pacific region.

    MI Ads

Xiaomi's advertising network, Mi Ads, offers an extensive range of choices for those wishing to promote their applications.

The MiUI app range accumulates around ten billion impressions daily from its various apps. Xiaomi's sophisticated targeting system enables you to precisely identify the optimal market for your advertised apps.

Moreover, their thorough targeting can categorize by gender, age, location, time zone, language, and device model. You will obtain an understanding of users' actions, such as when they install, uninstall and how often they use an app. This data is essential in deciding how successful your app is.

Moreover, you will be able to observe which ads resulted in the installation. Lastly, you can learn what type of games a user is interested in and the intensity of the games, which will help you refine your marketing even further.

Xiaomi also provides a targeting package and frequency control to assist you in producing an effective advertisement.

Xiaomi Store vs Google Play Store

Mi Ads is the name of Xiaomi's advertising network that provides a wide range of choices for people who want to promote their apps. The MIUI App family receives an impressive ten billion daily impressions over their assorted apps.

Xiaomi's advanced ad targeting assists people in identifying the perfect audience for the advertised apps. It can categorize by gender, age, region, time zone, language, and device model. With this data, you can discern what users do, like when they install an app, delete it, and how much they use it.

This is essential to determine how popular your app is and which ads lead to the installation. In addition, it can identify what types of games a user is interested in and the level of the games. Xiaomi offers a targeting package and frequency control to help you create an effective strategy.

Types Of Ads

Xiaomi provides various advertisement spaces, all with either a per-click or per-install payment structure.

These are the types of advertisement space they supply:

Performance-Based Native Ads

The performance-based native adverts have two visual options that fit certain screens inconspicuously, making them attractive to both advertisers and users.

These two options are 1200*628 pixels and 600*314 pixels.

Icon Ads Icon Ads

do not require any extra creative work and are highly sought after. They use your app's icon, and can be found in four main locations - the preload folder, the game folder, the Mi Browser (above the news feed), and the recommended app vault section.

Xiaomi's GetApps store (formerly known as Mi Picks) has a few spaces for icon ads.

Your app will be featured in the "Must Have" section, the "Hot Search," and even on the first screen, making it visible as soon as the store is opened. These pages are not too crowded, so your icon should be easy to spot.

Push notifications are also available, but there are a few requirements; the main title should be no more than 25 characters, and the description should be between 40-45 characters. These ads usually provide a high CTR and ROI, though users can disable push notifications. Finally, the pre-installed app is a licensed app already installed on the device.

Pre Installed Apps

When a person obtains a new phone, they will find a pre-installed app that has already been licensed onto the system. This implies that users will instantly be able to access the apps once they switch on their device for the first time.

This is an often utilized user acquisition approach for developers who choose to implement a performance-based marketing strategy. However, it is not recommended for those who are aiming at keeping their campaigns cost-effective. To show potential marketers how successful this strategy can be, Xiaomi has used examples from past customers.

For instance, Hypstar advertised in India, displaying both icon and banner ads in the Mi App store with the intention of increasing downloads. This led to 10,000 new downloads every day, with a one-day retention rate of 48%. The social network Helo also advertised in India and wanted more daily downloads. Therefore, they paid for launch ads in both GetApps and the Xiaomi browser, which resulted in an elevation of their daily downloads.

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