Here are the 10 must-have skills of a digital marketing analyst:

1. Data analysis: The ability to collect, analyze, and interpret data from various sources, such as web analytics tools, social media platforms, and advertising platforms.
2. Statistical analysis: The ability to apply statistical methods to analyze and draw insights from data, such as regression analysis, cluster analysis, and factor analysis.
3. Digital marketing expertise: A strong understanding of digital marketing channels, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing.
4. A/B testing: The ability to design and conduct A/B tests to measure the effectiveness of different marketing strategies and tactics.
5. Reporting and visualization: The ability to create visually appealing and informative reports and dashboards using tools such as Google Data Studio, Tableau, or Excel.
6. Technical skills: Basic programming skills (such as SQL) and a familiarity with web development tools (such as HTML, CSS, and JavaScript) can be valuable for data collection and analysis.
7. Communication skills: The ability to communicate complex data insights in a clear and concise manner to stakeholders and team members.
8. Strategic thinking: The ability to think critically and strategically about digital marketing initiatives and identify opportunities for improvement.
9. Project management: The ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
10. Continuous learning: The willingness to learn and stay up-to-date with the latest digital marketing trends, tools, and technologies.

By possessing these skills, a digital marketing analyst can effectively analyze data, draw actionable insights, and optimize digital marketing campaigns to drive better results for their organization or clients.